Business
In the digital era, so much of your business is done online. We have created a huge library of articles that center around every digital aspect of running your business. From setting and achieving online goals to what goes on the about us page of your website, we have lots of great tips and tricks to help you make your business website work for you. Got a question? Just ask. We’re happy to answer your questions and give you direction.
Don’t hide your testimonials or reviews in a slider
Let’s be honest: we’ve all done it. You’re designing a homepage, you have ten glowing reviews from happy clients, and you don’t want them taking up three feet of vertical...
How We Use Calendly to Make Online Booking Effortless
If you've ever spent an hour going back and forth via email just to nail down a meeting time, you already understand why I love Calendly. It's an online scheduling...
Why Your Pool Service Company Needs a Website That Actually Works
I work with a lot of home service businesses, and pool companies are some of the most underserved when it comes to having a website that genuinely pulls its weight....
So you want a membership site?
The idea sounds perfect on paper. You've got expertise, a growing audience, and a vision for recurring revenue that doesn't depend on constantly chasing new clients. A membership site feels...
It’s tax day! Let’s talk about websites for accountants and tax professionals
I work with a lot of small business owners and individuals who are navigating the process of finding a tax professional for the first time, or switching from someone who...
What Does a Dentist’s Website Really Need?
I've looked at a lot of dental websites over the years, and I've noticed a consistent gap between what practices think patients want to see and what patients are actually...
What Makes a Great Political Campaign Website (And What to Avoid)
It's politics season, and that means campaign websites are going up all over the place. Some are polished, professional, and actually help candidates win votes. Others are... not. After building...
Building a Killer Restaurant Menu Page with WordPress Custom Post Types Using Pods
To go along with yesterday's post (Biggest mistakes restaurants make on their websites), I wanted to write a post about how I would set up a restaurant menu page. And...
Biggest mistakes restaurants make on their websites
Have you noticed that many restaurants have terrible websites or no website at all? In an era where your "front door" is more likely a browser tab than a physical...
What to Do If Your Website Isn’t Getting Any Leads
You launched your website, and on the surface everything looks right. The design is clean, the pages load, and your services are clearly listed. But the leads just are not...
What pages should my website have?
Whether you’re building your first site or refreshing an old one, the "What pages do I actually need?" question is the usual starting point. Think of your website like a...
Can I Update the Website Myself?
So, your new site is live! It’s sleek, it’s fast, and it’s finally out there in the world. But now comes the big question we hear from almost every client...
Why Real Photos Make Your Website More Powerful (And How to Get Them)
When it comes to building a website that truly connects with your audience, the photos you choose matter. It might seem like a small detail, but the difference between real,...
Don’t Scare Away Your Leads: 5 Common Website Form Mistakes
You’ve done the hard work. You built a beautiful site, mastered your SEO, and finally driven a potential client to your "Contact Us" page. They’re interested. They’re ready. They click...
How to Increase Conversions on Your In-Home Service Website
If you run an in-home service business, your website should be doing more than just looking professional. It should be consistently generating calls, quote requests, and booked jobs. Whether you...
One Simple Website Change That Actually Moves the Needle
Small business owners are busy. Between serving customers, managing operations, and somehow remembering to eat lunch, the website often becomes an afterthought. Something that exists, gets glanced at occasionally, and...
Best Website Design Companies for Small Business: What to Look For and Why It Matters
If you're a small business owner searching for the best website design companies for small business, you already understand one fundamental truth: your website is your most powerful marketing tool....
The 3-Second Rule: Does Your Website Pass the Visitor Attention Test?
You worked hard to get someone to click on your website. Maybe they found you through a Google search, saw your card at a networking event, or heard about you...
Writing a Compelling About Us Page That Connects With Customers
Your About Us page is one of the most visited pages on your small business website, yet it's often treated as an afterthought or filled with generic corporate language that...
