What we're writing about
This blog serves as a resource for anyone who'd like to learn more about websites, SEO, marketing, WordPress and more.
Everyone Has a Substack. Do You Need One Too?
Substack is everywhere right now, but is it the right fit for your business? Here’s how it compares to other newsletter platforms and WordPress.
Why Pay for Website Maintenance If You Can Edit It Yourself?
You can log into WordPress and make edits, but that doesn’t mean you should handle everything yourself. Here’s why professional maintenance still matters.
How to Avoid Payment Gateway Fees
Learn how payment gateways work, why fees exist, and the smart way to handle them in your business without frustrating your customers.
You’re Putting Too Much in Your Newsletter
If your newsletter feels cluttered and overwhelming, you may be pushing readers away. Here’s how I simplify newsletters for better engagement.
What to Do When Your Website or Email Suddenly Stops Working (And Why It’s Probably Your Domain)
Website or email suddenly down? Learn how domain expiration causes outages, how to fix it quickly, and how to prevent it from happening again.
Blog Categories Done Right: How to Organize Your Content Without Overcomplicating It
Learn how to choose the right number of blog categories, name them for SEO, optimize category pages, and avoid common structural mistakes.
How to Set Up and Manage a Newsletter for Your Small Business
Learn how to start and manage a newsletter for your small business, from choosing the right platform to growing your list and keeping subscribers engaged.
Newsletter Automation: Set it and Forget it
Learn what newsletter automation is, why your small business needs it, and how to set it up in MailChimp, MailerLite, or Kit.
The Truth About Pre-Made WordPress Themes for Your Small Business
Pre-made WordPress themes look great in demos, but the reality for small business owners is often more frustrating and costly than expected.
Your Professional Email Options: What Actually Works for Small Business Owners
Professional email options for small business owners: free and paid solutions compared, from cPanel and Zoho to Google Workspace and Microsoft 365.
How to Add PDFs to Your Website (And When You Shouldn’t)
Learn how to add PDFs to your WordPress website, when to avoid them, and how to compress files for faster load times. Tips for small businesses and bloggers.
Turning Abandoned Carts Into Found Revenue
Learn how to recover lost sales with abandoned cart emails. I’ll show you how to connect WooCommerce to Mailchimp and set up your first automation today.
The Welcome Email: Your Newsletter’s First Impression
Learn what a welcome email is, why it matters, and what to include — plus how to set one up in Mailchimp, MailerLite, Constant Contact, and Kit.
Where I Find Blog Post Inspiration (And How You Can Too)
Stuck on what to write about? Here’s how I find blog post inspiration as a web developer and how you can keep your content ideas flowing too.
Newsletter & Mailing List Rules Every Business Owner Needs to Know
Thinking about starting a newsletter? Learn the legal rules every business owner must follow for email marketing, from opt-ins to unsubscribes.
Don’t hide your testimonials or reviews in a slider
Stop hiding your best reviews! Learn why testimonial sliders fail and how to use randomized, high-impact social proof to build real trust on your website.
Join our list!
Our blog, delivered to your inbox. Never miss a post!
Thanks for subscribing! Please check your email for further instructions.