How to Set Up and Manage a Newsletter for Your Small Business
If you own a small business, you have probably heard that you should have an email newsletter. But maybe you have not gotten around to it, or you are not...
Newsletter Automation: Set it and Forget it
If you've ever found yourself sitting down to send an email to your list and thinking, "I really should do this more consistently," this post is for you. As a...
Turning Abandoned Carts Into Found Revenue
Every time a potential customer visits your online store, adds an item to their basket, and then vanishes without paying, you are essentially watching money walk out the door. I...
The Welcome Email: Your Newsletter’s First Impression
If you've ever signed up for someone's email list and immediately received a warm, helpful message in your inbox, that was a welcome email doing its job. It's one of...
What newsletter manager should you use?
I get asked this question a lot when people are ready to embark on starting an online newsletter. And it's a good question, because the newsletter system you use is...
MailChimp Segmentation
You may not realize, but another thing we can do at Sumy Designs is help you with your email marketing. And one thing we get asked about is MailChimp lists,...
Automation for a Political Campaign
A political campaign, depending on what you are running for, is a short-term endeavor. So in my opinion, with time being in short supply with much to do, automation is...
Connecting your website to your newsletter manager or CRM
If you want to offer newsletter signups on your website, you may be wondering how that can be done. And there are a lot of ways. A LOT. And there...
How to get more newsletter subscribers
Back in the early days of blogging, there were a lot of bloggers writing such good content that I'd sign up to get email updates so I wouldn't miss a...
Automation for Beginners: A Step-by-Step Guide to Getting Started
One of the best things I ever did for my business was to learn about and implement automation. I spent a lot of time doing repetitive tasks, sending the same...
Email Marketing Newsletter Tips for Your Business
An email marketing newsletter is an effective way to engage with your customers and build long-lasting relationships with them. A successful email newsletter can help you increase customer loyalty, generate...
How to build an email list, the right way
Have you ever gotten an email and wondered, how did I get on this list? Well, there are lots of ways, some ethical and some not so ethical. And we...
How to integrate MailChimp into your WordPress site
There's no "one" or "right" way to integrate MailChimp into your website, so I'm going to give you a lot of options. Some simpler than others. So let's start with...
The #1 email you need to set up today — the welcome email
A few weeks ago, a friend sent me a link to the website of a local social media consultant. I took a look and ended up spending a long time...
Email Newsletter Tips
Do you send out an email newsletter? Do you do it frequently? What's your goal with it? Do you have one? Have you thought about it. You should. The reason...
Why use Google Analytics for your site?
Because if you can't measure it, you can't improve it. Having a website is great. You should have one. But a good website, a strategic website, is one that is...
Email Blog Subscriptions – How and Why
Do you have a business blog? I feel strongly that creating new, original content is one of the best ways to drive new traffic to your site, and help you...
Organize your website info for 2019
We make a lot of websites here at Sumy Designs. There are a lot of components involved in making a website, but one of the aspects is often accessing your...
How to get people to read your e-mail newsletter
I see a lot of mistakes when it comes to e-newsletters. Everyone wants one, but few people who have one actually do it well. If you want people to actually...
