What we're writing about
This blog serves as a resource for anyone who'd like to learn more about websites, SEO, marketing, WordPress and more.
Creating a Blog Strategy That Drives Local Traffic
For small businesses serving local markets, a well-executed blog strategy can be one of the most cost-effective ways to attract nearby customers actively searching for your services.
Writing a Compelling About Us Page That Connects With Customers
Your About Us page is one of the most visited pages on your small business website. Don’t make it an afterthought. Learn how to make your about us page a showcase of your website.
Meaningful Metrics: Understanding Google Analytics Data That Drives Business Decisions
Don’t just put in Google analytics and never look at the data. Learn to understand, interpret, and identify which data is valuable. You’ll be glad you did.
How to use (and not use) AI for your business
There are right and wrong ways to use AI, and in this post I detail how you can use it to benefit your business, and also list the ways you should not.
Digital Estate Planning: What happens to your online accounts after you die
Nobody likes to think about their own death, but if you have a website, or many websites (like I do) it’s probably something you should be thinking about.
What is a Social Card and How to Get One
When someone shares a link to your website on Facebook, X, LinkedIn, or other social platforms, what appears in that preview can make or break whether users click through to your content. Find out how to optimize your posts and pages with social cards.
Product and Service Page Optimization for Conversions
Optimizing your product and services pages for conversions turns your website visitor into a paying customer. Learn how to optimize these pages for better conversions.
Website Maintenance Checklist: Monthly Tasks for Small Businesses
Your website is one of your most important business assets, working around the clock to attract customers, showcase your services, and generate leads. Like any valuable asset, it requires regular maintenance to perform at its best. Neglecting website maintenance can lead to security vulnerabilities, poor search engine rankings, frustrated customers, and lost business opportunities. The…
Website Accessibility Basics: Making Your Site Inclusive
Making your website accessible isn’t just good for those with disabilities. It’s good for business and SEO too. Learn how to make sure your site is accessible to all.
Essential Pages Every Small Business Website Needs (And Why)
Successful small business websites focus on essential pages that serve specific purposes in the customer journey. Each page should have a clear goal: building trust, providing information, or converting visitors into customers.
Local Business Website Design Trends That Actually Work
The world of web design moves fast, with new trends emerging constantly. But for local businesses, the question isn’t what’s trendy—it’s what actually drives customers through your doors and increases revenue.
How to Choose the Right Domain Name for Your Small Business
Getting started with a new business and don’t know what domain name to choose? Here is our comprehensive list of what to consider when making that decision.
Don’t make this mistake with your business website
Getting a new website? Don’t make this critical error if you decide to put your new website on a new domain name.
Essential Website Features Every Small Business Should Have
A website is no longer a luxury for a small business; it’s a fundamental necessity. It serves as your 24/7 storefront, your primary marketing tool, and a vital point of contact for new and existing customers. To truly succeed, your site must be a powerful, user-friendly tool that converts visitors into loyal customers.
5 SEO Mistakes Your Business Website Is Probably Making (And How to Fix Them)
Learn some of the most common mistakes you can make when you DIY your SEO, and learn to fix them and get results.
Do you know how to access your digital products?
Don’t get caught unable to access your website, domain, or email. Make sure you know where your products are purchased from and how to access them at any time.
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